Olean Brand Olestra | Procter & Gamble | olean

Press Releases

Much has been said about Olean since its launch in 1996. Attached are the releases detailing the major events since the brand’s introduction.

Please click on the press release you would like to view.

Consumers' Focus on Importance of Calories Leads to Improve Name for WOW! Line of Reduced Calorie Snacks

6/04/04 - Frito-Lay announced today that its “WOW!” products – the company's line of snacks cooked in olestra – will become the “Light” line of Lay's…

FDA Approves use of Olean® in microwave popcorn

5/21/04 - The Procter & Gamble Company announced today the U.S. Food and Drug Administration (FDA) has approved use of the Company’s Olean® brand calorie free cooking oil in prepackaged ready-to-heat popcorn such as microwave popcorn.

FDA Eliminates Current Label Requirement On Snack Foods Made With Olean

8/01/03 - The Procter & Gamble Company (NYSE:PG) announced today the U.S. Food and Drug Administration (FDA) has eliminated the label…

Fat Free Pringles® With Olean A Hit In Columbus

6/27/98 - More than 1.7 million servings of Fat Free Pringles with Procter & Gamble's new fat replacer Olean have been sold or sampled in Columbus

P&G Announces More Good News for Snack Lovers

7/14/97 - Two new studies further confirm the safety of snacks made with olestra, P&G's new calorie-free and fat-free cooking oil.

Procter & Gamble's Second Submission To FDA Regarding Olestra Product Experience Reports

10/22/96 P&G's second olestra product experience report has been submitted to the FDA based on real marketplace experience with snack chips made with olestra...

Columbus Residents Embrace Fat Free Pringles®

9/30/96 - Procter & Gamble is in Columbus, Ohio today briefing the media on the overwhelmingly positive consumer response to P&G's new Fat Free Pringles made with Olean

Columbus Residents First To Experience Amazing Taste Of New Fat Free Pringles®

9/15/96 - The amazing taste of New Fat Free Pringles is coming to Columbus, Ohio. Beginning this month…

Procter & Gamble Submits First Olestra Marketplace Report to FDA

6/1/96 - P&G has submitted to the U.S. Food and Drug Administration (FDA) its first periodic report based on marketplace experience with olestra…